HomeFacial Pro grew from a niche brand to a mass skin care brand






HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. It is one of many rising Chinese cosmetics brands. What makes this C-beauty brand unique is it’s precise targeting of Chinese “skintellectuals” via scientific, ingredient-oriented marketing.

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